We've been really fortunate, truly.
It all started with bit of a clumsy accident… A broken knee, a couple of orphaned barrels of Grenache, some really embarrassing branding exercises, and a handful of would-be-mentors that looked out for a young dumb restaurant kid when he needed it the most. That is the foundation of this unlikely wine project called Frith Wines.
The word Frith literally translates to peace and freedom but in context it means something much deeper and complex. At its core, it’s a combination of loyalty, honor, hospitality, and support. Simply put, it is the obligation to one's community, friends, and family while always considering their best interest in everything that you do.
At the time, when I stumbled across the word late one night and a little drunk, I certainly didn't understand the power or perfect impact it held. Over time I've come to realize it is the only word that accurately encompasses the forces behind what we are and how we got here.